Every Mom is obsessed with taking pictures of their baby, right? Of course! I don’t know any Mom out there who isn’t! Have you ever snuck into their room while they’re sleeping just to take a picture? Come on, we all do it if you admit it or not.

Everyone on social media LOVES a cute picture of a baby sleeping! Gabriela from Rookie Humans had an idea! She created these beautiful sheets so every parent could take professional looking pictures without needing to be a pro. How you might ask? Well, she hired artists to design whimsical crib sheets! Genius! When I had the opportunity to chat with Gabriela I asked her three BIG questions:

Who in your life inspired you to become an Entrepreneur and how did they do it?

“My dad. He was an entrepreneur his whole life.  I grew up watching him power through all the headaches and heartaches a small business owner goes through.  And to be honest I always thought he was crazy to willingly do that. Why put yourself through all that “unnecessary” stress when you can climb up the corporate ladder and make the same type of living without all the ownership pressure?

Two years ago he passed away, and now somehow I feel like he has passed the baton to me because out of nowhere I decided I was going to ditch my career to start my own business. And now I get it. I now understand why there’s immense pride and satisfaction in building your own company. My success or my failure depends solely on what I put into the business, and that fires me up in a way that I remember seeing him fired up.”

What brings you the most joy in your life right now?

“Babies! Babies! Babies! My babies Nico and Matteo, and Rookie Humans which also feels like my baby since I gestated it for almost 12 months before we launched. And then all my Rookie babies! When customers email or tag me in pictures, it always puts a smile on my face.”

You found a lamp, rubbed it (because we’ve all seen Aladdin), then a genie popped out and wanted to grant you 3 wishes. What would those 3 wishes be?

“A time machine. I don’t even care to travel too far back, but would love to visit my childhood and other key moments of my life like when my littles were littler. Just to get a taste of those moments that went by too fast. I’m a very nostalgic person. I would happily give up my other two wishes if I could have #1 granted.”

Our family has been using Rookie Humans crib sheets now for almost a year. I get crazy amounts of compliments on pictures of my daughter thanks to the help of these magical crib sheets. I try incorporate these sheets into my lifestyle photography shoots as well. However, you do NOT have to be a photographer in order to take great pictures on these sheets. All you need is a smart phone and a cute little baby on these sheets! I feel so honored to have met Gabriela and collaborated on several occasions with her.

 

Every Mom is obsessed with taking pictures of their baby, right? Of course! I don’t know any Mom out there who isn’t! Have you ever snuck into their room while they’re sleeping just to take a picture? Come on, we all do it if you admit it or not.

Everyone on social media LOVES a cute picture of a baby sleeping! Gabriela from Rookie Humans had an idea! She created these beautiful sheets so every parent could take professional looking pictures without needing to be a pro. How you might ask? Well, she hired artists to design whimsical crib sheets! Genius! When I had the opportunity to chat with Gabriela I asked her three BIG questions:

Who in your life inspired you to become an Entrepreneur and how did they do it?

“My dad. He was an entrepreneur his whole life.  I grew up watching him power through all the headaches and heartaches a small business owner goes through.  And to be honest I always thought he was crazy to willingly do that. Why put yourself through all that “unnecessary” stress when you can climb up the corporate ladder and make the same type of living without all the ownership pressure?

Two years ago he passed away, and now somehow I feel like he has passed the baton to me because out of nowhere I decided I was going to ditch my career to start my own business. And now I get it. I now understand why there’s immense pride and satisfaction in building your own company. My success or my failure depends solely on what I put into the business, and that fires me up in a way that I remember seeing him fired up.”

What brings you the most joy in your life right now?

“Babies! Babies! Babies! My babies Nico and Matteo, and Rookie Humans which also feels like my baby since I gestated it for almost 12 months before we launched. And then all my Rookie babies! When customers email or tag me in pictures, it always puts a smile on my face.”

You found a lamp, rubbed it (because we’ve all seen Aladdin), then a genie popped out and wanted to grant you 3 wishes. What would those 3 wishes be?

“A time machine. I don’t even care to travel too far back, but would love to visit my childhood and other key moments of my life like when my littles were littler. Just to get a taste of those moments that went by too fast. I’m a very nostalgic person. I would happily give up my other two wishes if I could have #1 granted.”

Our family has been using Rookie Humans crib sheets now for almost a year. I get crazy amounts of compliments on pictures of my daughter thanks to the help of these magical crib sheets. I try incorporate these sheets into my lifestyle photography shoots as well. However, you do NOT have to be a photographer in order to take great pictures on these sheets. All you need is a smart phone and a cute little baby on these sheets! I feel so honored to have met Gabriela and collaborated on several occasions with her.

 

Ashley Grimes Photography

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